If you are a business person, you should start putting out content on the internet, for making more or to build trust.
No matter, if you are selling shoes, or providing consultancy, or following your passion.
The number one way to tell the others that you are good in that business, is simply by telling them.
And now the internet has the strongest impact on one’s life, so putting out content on the internet should be important, and compulsory for every business.
There are many reasons to simply create content and do content marketing for your business.
Lets discuss these reasons one by one.
1. Your audience is on the internet
Whatever you are selling, or providing either in the local, or global market. There is always a possibility to expand.
And internet could become that possibility for you.
Let’s say you are selling shoes. And you are doing digital marketing, and making more sales.
But content marketing is a totally different thing. You should write an article,( or hire somebody ), like, “What is the best footwear for a prom night?”
Write this article, add that product on the website. Don’t fake it, simply ask for reviews, and ask for your existing customers, their experience.
2. Real stories are exciting.
Let’s say you are writing an article on “Best footwear for your college prom night?”. And you are asking your customers about your experience.
Now this make the content engaging, more the engagement, more the people are learning about your brand.
Ask the customer about their stories.
Telling stories, always create more engagement.
3. Suspense creates engagement
Content creation for the upcoming new project or product. And to who it is going to target, will always make your loyal customer in excitement.
It’s like pre-launch Notification Article.
Tell them to whom this product would be, like “The sports shoe edition, because you are the striker of your life.” That might help the sports lover to get togethor and start sharing that content.
4. Everybody want to solve their problem.
If you are solving some of the problem that even a small group of people are facing.
Then right an indepth researched article, with numbers, bar graphs, great picturial descriptive image, and infographics. How you are really solving the problem?
Because if one can relate, so does everyone.