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Doctor Website: 10+ Must-Have for your Impressive Web Launch10 min read

Are you a Doctor? Dentist? Health Consultant or similar professional. Health care is the top most respected profession all over the world.

But do doctors need their own website?

Yes. The important purpose of a doctor’s website is “to aware” others.

But simply there is so much awareness already on the internet. So why bother getting your own website.

Because people need to hear from a trusted source.

Also, if you are checking for the cause of “itching on chest” on the internet you end up on the conclusion of “Blood Cancer”.

That’s the reason the trust should be there.

What Should be on Your Doctor Website: The Must-Haves and Optional

Here we are going to discuss what should be on your Clinic or Doctor website, that drives awareness and builds trust among your website visitors.

  1. Location of your Clinic
  2. Directly Q&A portal or method to ask.
  3. Testimonials
  4. Contact Page/Section
  5. About Page/Section
  6. Your Services Page
  7. Mobile Responsive Website.
  8. Domain Name ( easily rememberable )
  9. Fast yet economic Hosting Servers
  10. SSL Certificate
  11. Blogs or Vlogs
  12. Google My Business Listings
  13. Call-To-Actions
  14. Landing Page ( importance depends upon ads)

There could be other things that should on your Doctor Website. But these could be optional.

  • Email Subscription Newsletter
  • ChatBox
  • Landing Page ( for you ads)
  • Online Booking/Appointment System
  • Social Media Feeds

Let’s talk in detail about each specification for your clinic or doctor website.

1. Location of Your Clinic

Your location of the clinic should be on your doctor’s website. And, if possible should be on the Home Page.

Advice: Take your domain either on your personal name like drshanayamalik.com or on your clinic names like drshanyamalicclinic.com or drshanayamalik.clinic.

Do google my business Listing, and then you appear on Google Searches and also on Google Maps.

Also, you can embed google map on your own website. Here’s an example.

Sample Doctor Website
Google Map on Sample Doctor Website

2. Direct Q&A portal

People love engaging help. If you have time for online visitors, then they would definitely come to consult personally also.

On your own website, there should be a Q&A page or portal.

In the Q&A page, people ask their problems and you give them answers or related consultation. The right steps they should follow.

Also, other people can read others’ questions and your answers. So they don’t have to ask again and again from you.

Your repetitive work gets automated now.

Simply you can get the query through a contact form. Then write a blog on the query or you will make a video.

That keeps engagement in two ways.

Doctor Website: 10+ Must-Have for your Impressive Web Launch 1
Asking Q&A from people.

You can do it in your own way. Like you will make a Facebook group and give others online consultancy their or on your own Facebook page.

It’s your own personal choice.

But the main thing is to take a query and engage with worried patients. By giving them answers or consulting online, you can win trust instantaneously. And if you are unsure you can ask them to get a physical appointment.

3. Testimonials

Yes. Testimonials aren’t for making your work superior or praising yourself. It’s something your patient says about you and you are sharing that.

Don’t think about it as self-praising.

Most of the people, are quite humble and think testimonials as bluffing. But it also comes under engagement with your upcoming patients.

Take a few testimonials from your happy patients and put them on your doctor website. So that others would see.

Doctor Website: 10+ Must-Have for your Impressive Web Launch 2
Testimonial Page of nyspinecare.com

Every doctor or clinic website has its testimonials.

If you are new. You can put up a review page instead of testimonials for others to make a review there.

4. Contact Page/Section

On the Contact page, there must be a form. This form is known as “Contact Form”.

So that people can ask you queries, keep in mind these queries are one-on-one kind mostly. So if you want to answer them you can do that through email.

Doctor Website: 10+ Must-Have for your Impressive Web Launch 3
Contact Form on Sample Doctor Website designed by us

Also, there should be your Phone Number, Email id, Social Media Links, and whatever the contact details you need to share.

Redesign your existing website or get a FREE personalized video audit of your website analyses.

5. About Page/Section

Share your professional details, academic reports related to your work, your work & projects and related certification.

Your website visitor has the right to know, whom they are going to visit.

Doctor Website: 10+ Must-Have for your Impressive Web Launch 4
About Page of New York Doctors Urgent Care

Your website’s about page, make them know you more than any other doctor. And, if they know you & your clinic more than anybody else’s clinic, then they definitely going to visit you in need.

Talk about some memorable cases. Your whole team at the clinic.

Talk about your services, and expertise field.

6. Your Services Page

What services you are providing?

All of that should be on this page. Talk in much detail.

If you are providing multiple services. There must be an individual page on each service.

Doctor Website: 10+ Must-Have for your Impressive Web Launch 5
Our Services Page of Manhattan Family Practice

7. Mobile Responsive Website

More than 80% of website visitors are using a smartphone. So your website should be fast and mobile responsive.

Mobile responsive means that the design should fit itself according to different screen sizes.

Here’s an example of a Mobile Responsive Website

Redesign your existing website or get a FREE personalized video audit of your website analyses.

8. Domain Name

You can register a domain name ending with “.com” “.clinic” “.org” or any other you love.

Advice: Take your domain either on your personal name like drshanayamalik.com or on your clinic names like drshanyamalicclinic.com or drshanayamalik.clinic.

But ultimately naming your website is in your own hands.

You can check the availability of the domain name below.

Get FREE DOMAIN (.com and .in) now to launch online with your Doctor Website.

9. Fast yet Economic Hosting Servers

Servers are the most important part, that helps to make your website live 24×7 and also make it loads fast.

But still, you don’t have to take the most expensive one, because it is of no use. And also don’t look for the free ones.

There are many good hosting service providers that are fast and economic.

10. SSL Certificate

SSL Certificate is the green lock sign over the search bar. It helps to secure the website visitors, and also for google SEO.

11. Blogs or Vlogs

Blogs are Website posts. Like you easily post on Facebook about your recent activities, you can do so on your own website.

Share some advice, tips, some awareness. Like recently “Coronavirus outbreak” is a hot topic. You can present your own opinion on your own blog.

You can also Vlog on Youtube and embed that on your blog. The step of doing so is in our Ebook Tutorial ” How to Manage your own Website?”.

Doctor Website: 10+ Must-Have for your Impressive Web Launch 6
Blogs on Hand Surgeon New York Website

12. Google My Business Listings

Google My Business Listing is a must if you have your clinic location. It helps you rank your clinic and website locally.

You are most likely to get local clients fast.

And if you are running Google Ads. Then, you have more chances to get local patients.

Doctor Website: 10+ Must-Have for your Impressive Web Launch 7
Search on Google ” Doctor near Me” or ‘Doctor in New York”

Redesign your existing website or get a FREE personalized video audit of your website analyses.

13. Call To Actions

“Call To Actions” is something that you want your online visitors should do on your website. Most of the time, it is best to ask their emails, so that you can retarget them.

You can ask them to share your blog or something like that.

Call To Actions could be anything you want your online visitors to do.

There could be other things that might help you to grow your online presence. But these features and specifications are optional.

Their absence will not affect your clinic negatively.

1. Email Subscription Newsletter.

As we have discussed earlier in ” Call To Actions” that you can ask your visitor’s email for retargeting.

Through Email Subscription Newsletter you can do that.

Doctor Website: 10+ Must-Have for your Impressive Web Launch 8

2. ChatBox

If you provide your online visitors directly chat with you or your staff. Chatbox can help you to achieve that.

Instantaneously engagement can be established using chatbox.

Doctor Website: 10+ Must-Have for your Impressive Web Launch 9
Chatbox on Sample Doctor website designed by us

There are different kinds of the chatbox. You can embed Messenger Chatbox, WhatsApp Chatbox or any custom chatbox.

3. Landing Pages

If you need to run ads and attract patients who are looking for related services. You need a landing page.

Say you have started some new service, you should aware of people about this new service. Through Digital Marketing you can do so.

Doctor Website: 10+ Must-Have for your Impressive Web Launch 10
Landing Page Designed by us ( Get free with SWL )

Landing Page helps to pass the information in a creative, and directive way.

4. Online Booking/Appointment System

Booking or Appointment System Online, enhance the process. Because visitors directly book their slot online or take an appointment.

From much simpler to complex booking/appointment system, depends upon your involvement in the system

Doctor Website: 10+ Must-Have for your Impressive Web Launch 11
Book an Appointment simple email notification

Redesign your existing website or get a FREE personalized video audit of your website analyses.

5. Social Media Feeds

Embedding your Social Media Feeds on your website helps to take a look at your social accounts directly on your website.

Your website visitors don’t have to visit your social media separately.

Doctor Website: 10+ Must-Have for your Impressive Web Launch 12

Your Professional Online Presence matter to us

Get the QUOTE for your Doctor’s Website.

If you already have a website and social presence, please take our free of cost personalized audit. Where we analyze your website and social accounts.

OR

Get the Strongest Web Launch for Doctor with 9 great bonuses with all tools and setup best for you.

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